Competitive Advantages of International Airline Alliances: A Critical Review
Authors: Gang-Hoon SEO
Abstract: Over the past several decades, airlines have formed and participated in international alliances to seek competitive advantages. However, it is still unclear whether airlines obtain substantial competitive advantages through an international alliance and how to measure the competitive advantages of alliances and airlines. This study presents a critical literature review as a contribution to comprehensive and novel empirical researches in the future.